Why is my favourite brand not on the CCF List?

*This is one of the reasons that lists produced by other organisations may include companies that CCF would not accredit. 


Owned by parent company who tests on animals*


Sells their products into China where tests are required by law


Have declined/not continued their application
with CCF


Have not applied for accreditation with CCF

We receive numerous enquiries about the following companies which are not certified with Choose Cruelty Free. Scroll to find out the reason they're not certified. 

Looking for certification from an independent body like Choose Cruelty Free to verify cruelty-free claims is the best way to take action against animal testing. 

When you find a company that claims to be cruelty free but you can’t see them on the CCF List, take a few minutes to contact them via social media or email asking them why they are not accredited with Choose Cruelty Free. It’s important for companies to hear directly from consumers. The animals can’t speak up, so we have to give them a voice.

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Choose Cruelty Free acknowledge that we meet and operate on the land of the Wurundjeri people of the Kulin Nation, and that sovereignty of the land of the Kulin Nation was never ceded. We pay our respects to their ancestors and elders - past, present, and emerging.