true beauty is choosing cruelty free cosmetics

Nicole Groch is a professional cruelty free, hair and make-up artist. View her portfolio here.


For over 15 years she has volunteered her skills to work as CCF’s cruelty free hair and make-up artist showing others that you can still create current, fashionable hair and make-up styles using only cosmetic products created by companies that are committed to never testing their products on animals and have taken the time and effort to be accredited by CCF.

Thank you to Andrew Raszevski of Icon Media, a truly talented, Melbourne-based photographer who has donated his time to shoot CCF's beauty campaigns for the past 15 years. View his portfolio here.

This campaign series features products donated by licensees from the Choose Cruelty Free List (CCF List). These companies are invaluable in supporting CCF’s work and we thank them for taking part.

Thank you to Brazen Models and Colors Entertainment and all the beautiful models; both inside and out who kindly volunteered to be a part of this campaign.

© 2019 by Choose Cruelty Free Ltd. Proudly created by Sons of Smith

Choose Cruelty Free acknowledge that we meet and operate on the land of the Wurundjeri people of the Kulin Nation, and that sovereignty of the land of the Kulin Nation was never ceded. We pay our respects to their ancestors and elders - past, present, and emerging.