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Press Release: Animal Ingredients

15 November 2019

Choose Cruelty Free List to become 100% vegetarian by 2021


In line with our cruelty-free ethos and in response to heightened consumer awareness and consciousness, Choose Cruelty Free (CCF) ceased to certify any new companies that manufacture products that CCF classifies as ‘blood products’ (bp) as of October 31st, 2019. Blood products meet our non-animal testing standards, however may contain an ingredient that is derived from an animal in such a way that results in the death of that animal either directly or indirectly, or is an ingredient obtained from slaughter house by-products.


Read the full release here.




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© 2019 by Choose Cruelty Free Ltd. Proudly created by Sons of Smith

Choose Cruelty Free acknowledge that we meet and operate on the land of the Wurundjeri people of the Kulin Nation, and that sovereignty of the land of the Kulin Nation was never ceded. We pay our respects to their ancestors and elders - past, present, and emerging.