We believe that consumer education is the key to stop animal testing, and we exist for that reason: to arm you with the information you need to create change through choice. 


Step 1: Check the brands in your cupboard. Note that any brand can state on their products that they don't test on animals

Step 1: Check the Choose Cruelty Free (CCF) List before you purchase your next product, and see if your favourite brand is on the list. Do this via our free app* () and website list* () or get your free copy of our printed CCF List to share with your friends ()
Step 2: Don't see your favourite brand on the CCF List? Ask them why they're not on the list, and send us their replies.

*CCF App updated twice yearly. *Website List updated weekly.

Step 3. Ready to make the change? Make an informed choice, and create change with the CCF List. Find all your cosmetics, household and cleaning products, by category of vegan, vegetarian and non-vegetarian. 

© 2019 by Choose Cruelty Free Ltd. Proudly created by Sons of Smith