Finding it hard to make the transition to cruelty-free beauty, personal care, and cleaning routines? We're here to help. We'll tell you how you can step by step take actions towards a cruelty-free lifestyle, for the millions of lab animals still suffering.

CCF believes that consumer education is the key to stop animal testing, and we exist for that reason: to arm you with the information you need to create change through choice.


Make the transition today!  

Did you know that your cosmetics, personal care or cleaning products may be tested on animals? If you think this sounds unnecessary and cruel, you are 100% correct. There are plenty of animal free alternative test methods readily available which are quick, safe and cost effective - you can read about them here.

You can go cruelty free and take a stand against animal testing by making kind choices and only purchasing CCF certified products. You can check the CCF List via the website, print off the Pocket Guide or download the CCF List free app.

Scroll down to find our cruelty free checklists to begin your transition.



Support charities which don't test on animals. The Humane Charities List is a guide to health-related charities that do not fund or engage in animal testing. By donating to any of the charities on this list, you will be directing vital funding towards organisations that do not fund animal testing. Follow the Humane Charities List here.


"Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is right." - Jane Goodall

Share your thoughts against animal testing on social media or start a conversation with a friend or family member about why this matters to you.

Find our guide to starting a compassionate dialogue about animal testing here.

We all have the ability to be kind and compassionate and use our individual power to create change. By making a different choice or speaking up about an important issue, it empowers others around you to create change for the better and allows them to speak up for what's important for them.




Currently, we are asking the government to strengthen the current legislation on cosmetics animal testing (Industrial Chemicals Act). Under this act, millions of animals will continue to suffer in laboratories. Take action here

Here at CCF, we believe that consumer education is the key to stop animal testing. So join us in speaking up, creating small changes towards a cruelty free lifestyle, and choosing kindness, always. ❤️

Beauty Routine Checklist

Beauty Routine Checklist

Personal Care Routine Checklist

Personal Care Routine Checklist

Cleaning Routine Checklist

Cleaning Routine Checklist

We've created this handy list to help you transition to a cruelty free lifestyle!


Use this list to tick off all the products in your bathroom, kitchen and laundry which are certified by CCF. Work your way towards filling the whole page with all cruelty-free brands! We've left a space at the bottom for a product that you might use, but cannot find on the checklist.


Take the time you need to make the transition. Everyone's on their own journey towards cruelty free living.


Please share this around with friends and family who are at the beginning of their journey. And don't forget to tag us on social media, and use the hashtag #goingcrueltyfree

Click on the image on the right to download the full PDF version - print friendly.

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© 2019 by Choose Cruelty Free Ltd. Proudly created by Sons of Smith

Choose Cruelty Free acknowledge that we meet and operate on the land of the Wurundjeri people of the Kulin Nation, and that sovereignty of the land of the Kulin Nation was never ceded. We pay our respects to their ancestors and elders - past, present, and emerging.