Is Choose Cruelty Free (CCF) independent?
Yes, CCF is a self-funding, independent, non-profit organisation. CCF is not owned or controlled by any company on the CCF List. CCF does not have any financial interest in any accredited cruelty-free company.
How is CCF funded?
CCF is funded by subscriptions, license fees, merchandise sales, donations and various fundraising activities and events.
Some companies claim they are cruelty-free, but are not on the CCF List. Why?
They have not responded to our invitation to apply for accreditation.
They have not been surveyed or they have declined to be surveyed.
They do not meet the standards set by CCF. View CCF’s
criteria for accreditation.
When you find a company that claims to be cruelty free but you can’t see them on the CCF List, take a few minutes to contact them via social media or email asking them why they are not accredited with Choose Cruelty Free. It’s important for companies to hear directly from consumers. The animals can’t speak up, so we have to give them a voice.
Why are some animal ingredients permitted under your accreditation scheme?
We believe in providing information and letting the individual consumer make up their mind. CCF is here to help Australian consumers find cosmetic, toiletry and household cleaning products that align with their personal ethics.
The prime focus of our work is educating consumers and companies about the inherent cruelty of animal-testing.
We categorise all companies on the CCF List, with distinctions made between the vegan and general list, so consumers can readily identify which companies only produce vegan products.
If you object to the use of animal ingredients in consumer products, the first step is to tell the companies that are making them.
CCF will become 100% vegetarian by 2021.
Read full release here.
The make-up I use is vegan, so it’s cruelty-free, correct?
No. Vegan status relates to whether or not animal ingredients or derivatives are used. Cruelty-free relates to animal experimentation and whether or not a product and its ingredients have been animal-tested. Read more about the distinction between cruelty-free and vegan.
How does CCF know the products on the CCF List are cruelty-free?
All companies on the CCF List are surveyed via a detailed questionnaire. The company must supply CCF with information and legally binding guarantees. View CCF’s criteria for accreditation.
How do I know a company is still compliant with your criteria?
Companies on the Choose Cruelty Free List (CCF List) are regularly asked to undergo re-accreditation to ensure that they still comply with CCF’s criteria for accreditation. There is no fee for re-accreditation. If a company declines to undergo re-accreditation it is removed from the CCF List and added to the Removed List on our website.
Why do some companies test on animals? Is it necessary?
No. Animal testing is not necessary to ensure consumer safety. Although the companies claim to be using these tests for consumer safety, many hundreds of companies worldwide do not test on animals. Animal testing is not designed to protect the consumer, but to protect the company against you in case you sue. If concern for the consumer is of paramount importance, then why do manufacturers consider using potentially dangerous substances in products such as cosmetics and toiletries? Surely, only ingredients which are known to be safe enough to be firstly and only tested on humans should be considered. Governments often impose animal-testing requirements on companies.
Why do some of the companies on your List use palm oil as an ingredient?
We encourage the companies on the CCF List to find and use alternatives to palm oil. Please refer to our palm oil page for more information on Choose Cruelty Free's stance on palm oil.
What are the tests performed on animals?
The most commonly used tests are the Lethal Dose and Draize Eye/Skin tests. These have been banned in Victoria but are still used extensively overseas where most research and development of new products takes place. View animal tests here.
Are there alternatives to animal testing?
Yes. Hundreds of companies use only natural ingredients with a long history of safe use, and/or one or more of the alternative methods of testing such as culture tests, computer models and human volunteer trials. View alternatives.
What can I do?
Only buy products that have not been tested on animals. Check the Choose Cruelty Free List and look out for the Not Tested on Animals Rabbit Logo (please note that not all companies on the CCF List use our logo on their packaging). By purchasing only approved cruelty-free products, you reward those companies that do not make profits by testing upon animals and voice your opposition to the cruel and unnecessary practice of animal testing used by others.
1. Tell companies that you look for independent verification of animal testing claims. It’s really important for them to hear directly from consumers.
2. Download and share our
free resources – booklets, flyers, post cards, etc.
3. Become a member of the Choose Cruelty Free campaign.
Join CCF or
4. Check out our
campaigns page and take action now!
This site is owned and operated by Choose Cruelty Free Ltd (CCF). Your privacy on the Internet is of the utmost importance to us.
Because we gather certain types of information about our visitors, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.
CCF gathers two types of information about visitors:
Information that visitors provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters (CCF eUpdate), signing petitions and from participation in polls and surveys. These include when you make repeated contact with us via our website contact forms or via e-mail.
Information CCF gathers through aggregated tracking information derived mainly by tallying page views throughout our website: this information allows us to better tailor our content to readers’ needs. CCF does not divulge any information about an individual visitor to third parties for any purpose.
What information is gathered?
We offer the following free services, which require some type of voluntary submission of personal information by visitors:
Electronic Newsletters Policy: we offer a free electronic newsletter to visitors called CCF eUpdate. CCF gathers the e-mail addresses and optional contact details of visitors who voluntarily subscribe. Visitors may remove themselves from this mailing list by following the link provided in every CCF eUpdate.
E-mail to a Friend: visitors to our site and recipients of the CCF eUpdate can choose to electronically forward a link, page, documents or other item to someone else by clicking “e-mail this to a friend”, or similar link. The visitor must provide their e-mail address, as well as that of the recipient. This information is used only in the case of transmission errors and, of course, to let the recipient know who sent the e-mail. This information is not used for any other purpose.
Website Contact Forms: we provide forms throughout this website for purposes such as contacting CCF, requesting printed materials, information on accreditation and other purposes. All information that is voluntarily submitted in these forms will be recorded and used for the stated purpose of that form (such as responding to a request for information, action pack, etc.). These transactions are recorded by CCF for record-keeping purposes.
Other Purposes: campaign tools on our site enable visitors to engage in fast and effective online activism. Online activism including petitions and advocacy campaigns may require certain information to be disclosed to petition or advocacy campaign targets for the purpose of lobbying or advocacy as indicated on all pages that include this feature.
Usage Tracking: CCF tracks visitor traffic patterns throughout our site. However, we do not correlate this information with data about individual visitors. CCF does break down overall usage statistics according to a visitor’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every visitor’s browser).
We may place a text file called a “cookie” in the browser files of your computer. The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. But the only personal information a cookie can contain is information you supply yourself. A cookie can’t read data off your hard disk or read cookie files created by other sites.
Opt-In / Opt-Out Policy
Our mailing list operates on an opt-in basis, meaning, you must specifically request to be included on the list. However, if you make repeated contact with us, your name and e-mail address will be collected and added to our mailing list. You must specifically request to be removed from the list. Visitors can subscribe to the mailing list manually, or by opting in via one of our website contact forms (see above). Links to opt-out of the mailing list are included at the bottom of every e-mail broadcast that we send.