Rabbits
WE WANT A
BAN
ON COSMETICS
TESTED ON 
ANIMALS

Australia is moving towards a cruelty free future! From July 1 2020, we will have a ban on the use of animal test data for cosmetics in Australia. This will be legislated by the Industrial Chemicals Act 2019. Under the new Act, ‘sole purpose’ ingredients (those that are used only in cosmetics) cannot utilise any new animal test data when assessing safety or efficacy. We welcome this progress towards a future free of animal testing. Nonetheless, this will not mean that every cosmetic, household, personal care or cleaning product on Australian shelves will be free of animal testing.

CRUELTY

FREE

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SAY NO
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CCF CAMPAIGN ARCHIVES
Sunrise TV Ad May 2020

Sunrise TV Ad May 2020

CCF Advertising Campaign via AM Traffic Report - May 2020. Airing on Channel 7's Sunrise program, on over 450,000 Australian screens.

Social Media Awareness Campaign May 2020

Social Media Awareness Campaign May 2020

Online Petition 2012-2019

Online Petition 2012-2019

Choose Cruelty Free, Humane Research Australia, Animals Australia and 37 other Australian groups collected 146,906 signatures asking the Australian Government to implement a ban on the sale of all cosmetics that are tested on animals. In 2019, we achieved our goal with your voices.

Advert 2019: Ban Duck Shooting VIC

Advert 2019: Ban Duck Shooting VIC

"CCF were proud to work with Regional OTDS Inc. to promote this important issue in Victoria, published in the Age 2019. “There is no valid reason why the Victorian Govt. should not follow other states' leads and ban the outdated practise of shooting the nations dwindling numbers of birds. We want year round, ethical, sustainable revenue which our unique fauna affords us via nature tourism - a rapidly growing trend already bringing jobs and millions in revenue to other parts of our country."

Ban Cosmetics Tested on Animals 2018

Ban Cosmetics Tested on Animals 2018

Elizabeth posting hundreds of campaign postcards to the Federal Minister for Health to ban cosmetics tested on animals in Australia 2018.

Postcard Campaign 2018-2019

Postcard Campaign 2018-2019

CCF campaigned cosmetics animal testing in Australia from 2015-2019 by sending pre-addressed postcards to the federal Minister for Health. Distributing more than 200,000 postcards with help from consumers just like you.

Poster: This Won't Hurt a Bit

Poster: This Won't Hurt a Bit

"This Won't Hurt a Bit" Using special effects make-up this A2 poster illustrates on a human what animals are forced to suffer in the laboratory.

Postcard Campaign

Postcard Campaign

CCF's 'Ban Cosmetics Tested on Animals in Australia' Campaign 2017

Melbourne Trains 2013

Melbourne Trains 2013

No matter what look you're going for, make it cruelty-free! Poster in 30 carriages for three months on Melbourne’s metro train network.

Queensland Trains 2012

Queensland Trains 2012

Some Products are Still Tested on Animals Poster campaign which ran for three months on the Brisbane train network.

Melbourne Trains 2012

Melbourne Trains 2012

How much more can you wear? This CCF advertisement was displayed on metro trains in Melbourne in 30 of their carriages in June, July and August 2012. It was also shown in 200 Bourke St on four digital screens. CCF had a huge response from the general public who were concerned that animals continue to suffer painful experiments in the name of beauty. CCF will continue its campaign to make the public aware that many cosmetic companies have not stopped testing their products on animals.

TV Ad: Bright Eyes 2009

TV Ad: Bright Eyes 2009

State of the art 30 second 3D animation featuring Warren the research rabbit. Read about it here or watch it on You Tube.

Poster and Brochure: Fur is Murder

Poster and Brochure: Fur is Murder

Fur is murder: We urge everyone to boycott this vile trade and the designers who profit from it. Read more about fur on our website.

This Won't Hurt a Bit Short Film

This Won't Hurt a Bit Short Film

The campaign was designed to show, on humans, the sorts of reactions animals suffer during testing. Click on the image to watch it on YouTube.

Poster: Better Off Dead?

Poster: Better Off Dead?

The theme was long-term testing on animals. The model’s lips were sewn shut using special effects make-up to symbolise that animals have no voice.

Postcard: How Would You Feel?

Postcard: How Would You Feel?

Postcard that Choose Cruelty Free sent to The Body Shop/L’Oreal asking them to stop testing on animals.

Postcard: NO FUR

Postcard: NO FUR

Actress Madeleine West posed for this poster. She said, “Faux, darling, faux. It’s the new black!”

Poster: Say NO To Fur

Poster: Say NO To Fur

Suzie Wilks says “I am shocked and disgusted at the thought of people wearing fur as a fashion statement… be ashamed, very ashamed.”

Poster - Cosmetics without cruelty

Poster - Cosmetics without cruelty

One of the first positive campaign images with hair and make-up by volunteer CCF Director and cruelty-free make-up artist Nicole Groch. Our gorgeous model posed with a much loved baby rabbit.

Poster I'd Rather Go Naked: 2003

Poster I'd Rather Go Naked: 2003

CCF held ‘The Naked Launch’ where it introduced Australia’s first I’d rather go naked than wear fur poster. The night was hosted by Soul Mama and was a huge success bringing awareness of the cruelty in the fur industry to a completely new audience. The sold-out event saw an array of talent including Deborah Conway & Vanessa Amorosi. Guests: Mark Holden & Jack Strom. Models: Sunny, Selena, Wilfred, Suzanne, Natalie, Shivantha, Amity, Jenny, Brodie, Lokinan, Toby, Miguelangel, Jess, Dave, Leigh

Poster - I'd Rather Go Naked

Poster - I'd Rather Go Naked

Cheeky follow-up to the first anti-fur campaign poster featuring a female model and an anonymous football player.

© 2019 by Choose Cruelty Free Ltd. Proudly created by Sons of Smith

Choose Cruelty Free acknowledge that we meet and operate on the land of the Wurundjeri people of the Kulin Nation, and that sovereignty of the land of the Kulin Nation was never ceded. We pay our respects to their ancestors and elders - past, present, and emerging.