WVD Make-Over

WVD Make-Over

World Vegan Day Melbourne 2019 Nicole Groch presents with model Layla Light using CCF certified products.

Are your products vegan&crueltyfree?

Are your products vegan&crueltyfree?

2019 - World Vegan Day Melbourne Thank you to all our beautiful models who volunteered their time for this campaign. Hair and Make-Up by Nicole Groch Photographs by Michael Teo

This is Why I Choose Cruelty Free

This is Why I Choose Cruelty Free

Video kindly made by Alyssa Tran for CCF 2018 Music by HuggerMugger https://soundcloud.com/huggermugger-1

Is that Cruelty Free?

Is that Cruelty Free?

I had been learning about cruelty free products for a while and was shocked to learn about everyday household items that have been subject to animal testing, which I couldn’t figure out why? Car wash? Toothpaste? Perfume? I didn’t understand the need for it, especially when there are so many cruelty free options available. So I’d hoped to bring awareness to these items as most consumers may not think twice about them. - Justin Hartwell

Warren TV Ad: Bright Eyes

Warren TV Ad: Bright Eyes

CCF is proud to present its fourth television Community Service Announcement, with Warren, the research rabbit. Written and directed by Robert Lorrigan, of Lost Puppet Project.

Against Animal Testing

Against Animal Testing

Celebrities speak out about animal testing. Featuring Mark Holden, Cristine and Sharon Muscat, Tracy Bartram, Ryan Moloney, Vanessa Amorosi and Wendy Matthews.

CRUELTY 

FREE

MEDIA

CCF YOUTUBE CHANNEL

We are proud to showcase some of the television ads and short films Choose Cruelty Free has been involved with both directly and indirectly, bringing attention to the plight of our animal friends. 

We are proud to showcase our newest campaign video depicting the issue of animal testing for cosmetics and what you can do to help. We'd like to thank all the people that kindly donated their time including: film and editing by Pure Production, hair and make-up by Nicole Groch, and model Alexis Van Maanen.

Please visit and subscribe to our youtube channel for all our videos.

© 2019 by Choose Cruelty Free Ltd. Proudly created by Sons of Smith

Choose Cruelty Free acknowledge that we meet and operate on the land of the Wurundjeri people of the Kulin Nation, and that sovereignty of the land of the Kulin Nation was never ceded. We pay our respects to their ancestors and elders - past, present, and emerging.