• Encourage manufacturers and service providers to adopt a cruelty-free ethic.

  • Survey companies which claim to sell products that have not been tested on animals and do not contain cruelly-derived ingredients and accredits companies which satisfy CCF’s criteria. Accreditation criteria is probably the most stringent in the world today.  The CCF List is a booklet listing companies and brand names that operate under a cruelty-free ethic, providing consumers with information so they can choose products according to their personal ethical standards. See the online version of the CCF List here.

  • Make available (by way of a licensing arrangement) an independent, consumer-recognised logo which manufacturers can incorporate in their labelling and advertising material to readily identify their companies as cruelty-free.

  • Make people aware of their power, as consumers, to change attitudes about testing products on animals.


Bring the right change to your choices. Choose Cruelty Free (CCF) advocates for the rights of animals who live with us, not for us.  


We are an independent, non-profit organisation based in Australia. We actively campaign to end animal testing that facilitates to market cosmetics, toiletries and other household products.


Since 1993 we’ve produced the Choose Cruelty Free List for Australian consumers; to help make the right buying choices. By right, we mean ethical, morally-sound companies that don’t test on animals, even when required by law in some countries such as mainland China.


We survey and accredit cruelty-free companies selling cosmetics, toiletries and household cleaning products to Australian consumers: online and retail. Our work is performed largely by volunteers who believe in a cruelty-free lifestyle.



the LOGO


How is CCF structured?

We have two paid part-time staff members:

Amy - Communications and Office Manager

Breanna - Accreditation's Officer

We have three amazing Volunteer Directors:

Nicole Groch - President

Sue Litchfield - Secretary

Lynda Rosman - Treasurer

We are grateful for our many dedicated and passionate volunteers who help us online, at our office, at various events, with photography campaigns, research and various anti-vivisection campaign activities. 

© 2019 by Choose Cruelty Free Ltd. Proudly created by Sons of Smith

Choose Cruelty Free acknowledge that we meet and operate on the land of the Wurundjeri people of the Kulin Nation, and that sovereignty of the land of the Kulin Nation was never ceded. We pay our respects to their ancestors and elders - past, present, and emerging.