CCF rabbit icon-white-NEW-01.png


All creatures, big and small, deserve to see the sun, feel the earth, know affection. At the very least, they deserve to live free from pain, abuse and cruelty. Yet every year, roughly 115 million animals will never see sunlight, or leave a laboratory. These animals, which range from rabbits, guinea pigs, mice, and other animals, are poked and prodded through various gruesome, unnecessary tests to facilitate bringing to market consumer products. The kinds of products we use every day, like cosmetics and cleaning solutions. 


We believe that consumer education is the key to stop animal testing, and we exist for that reason: to arm you with the information you need to create change through choice. Hence our namesake, Choose Cruelty Free. 


Making A Difference



Choose Cruelty Free makes an impact – and together, we can do more. There are many ways you can get involved. 

Your support has a serious impact, with all proceeds funding our campaign work and the production of cruelty-free resources for Australian consumers.


We are fighting to ban cosmetics tested on animals. Your voice is one of the many thousands of caring consumers who want to create change through choice.


True beauty is cruelty free – and it all comes down to our choices. Choices that will positively affect your life, and the lives of the millions of animals who suffer cruel testing conditions every single day. There’s no need to sacrifice anything when it comes to choosing cruelty-free makeup, shampoo, skin care, pet care, deodorant, and a host of other personal care products. Our lists will detail the A-Z of quality, reputable brands that make the kinder choice when it comes to creating their products. You can choose by product type, view the full list, as well as source products that are vegan and palm oil free. We celebrate brands that do not test on animals. If you are an Australian consumer taking the step to choose cruelty free products, you are also taking one giant leap towards creating a change you want to see: a world that says no to animal testing.




According to Humane Society International, 500,000 animals suffer and die worldwide for cosmetics each year. Many more animals are subject to a lifetime without sunlight, care and proper nourishment. A life that sees them cowering in cage corners, but for what benefit?  


This is a harsh reality, that can’t be softened.


Our philosophy is to educate through knowledge. The resources shared here are for you to learn more about the issues, the animals, the tests, and the alternatives. The only room for gloss here, is on our cruelty-free makeup lists. So, we’ll tell it how it is when it comes to experiments conducted on these innocent, sentient animals – but we’ll warn you in advance of any content that may be particularly graphic.

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."

- Margaret Mead -



P.O. Box 186, Southland Centre VIC 3192, Australia

Ph: +61 475 792 864

Your details were sent successfully!