Privacy Policy

This site is owned and operated by Choose Cruelty Free Ltd (CCF). Your privacy on the Internet is of the utmost importance to us.

Because we gather certain types of information about our visitors, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.


CCF gathers two types of information about visitors:

  • Information that visitors provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters (CCF eUpdate), signing petitions and from participation in polls and surveys. These include when you make repeated contact with us via our website contact forms or via e-mail.
  • Information CCF gathers through aggregated tracking information derived mainly by tallying page views throughout our website: this information allows us to better tailor our content to readers’ needs. CCF does not divulge any information about an individual visitor to third parties for any purpose.

What information is gathered?

We offer the following free services, which require some type of voluntary submission of personal information by visitors:

Electronic Newsletters Policy: we offer a free electronic newsletter to visitors called CCF eUpdate. CCF gathers the e-mail addresses and optional contact details of visitors who voluntarily subscribe. Visitors may remove themselves from this mailing list by following the link provided in every CCF eUpdate.

E-mail to a Friend: visitors to our site and recipients of the CCF eUpdate can choose to electronically forward a link, page, documents or other item to someone else by clicking “e-mail this to a friend”, or similar link. The visitor must provide their e-mail address, as well as that of the recipient. This information is used only in the case of transmission errors and, of course, to let the recipient know who sent the e-mail. This information is not used for any other purpose.

Website Contact Forms: we provide forms throughout this website for purposes such as contacting CCF, requesting printed materials, information on accreditation and other purposes. All information that is voluntarily submitted in these forms will be recorded and used for the stated purpose of that form (such as responding to a request for information, action pack, etc.). These transactions are recorded by CCF for record-keeping purposes.

Other Purposes: campaign tools on our site enable visitors to engage in fast and effective online activism. Online activism including petitions and advocacy campaigns may require certain information to be disclosed to petition or advocacy campaign targets for the purpose of lobbying or advocacy as indicated on all pages that include this feature.

Usage Tracking: CCF tracks visitor traffic patterns throughout our site. However, we do not correlate this information with data about individual visitors. CCF does break down overall usage statistics according to a visitor’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every visitor’s browser).


We may place a text file called a “cookie” in the browser files of your computer. The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. But the only personal information a cookie can contain is information you supply yourself. A cookie can’t read data off your hard disk or read cookie files created by other sites.

You can refuse cookies by turning them off in your browser. If you’ve set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site.


CCF takes all reasonable efforts to protect the security of information obtained through our website. Your personal information will never be disclosed to a third party for any purpose. Please note that posing as a fraudulent identity or supplying information on behalf of others without their prior consent is in breach of the terms of use of this website.

Opt-In / Opt-Out Policy

Our mailing list operates on an opt-in basis, meaning, you must specifically request to be included on the list. However, if you make repeated contact with us, your name and e-mail address will be collected and added to our mailing list. You must specifically request to be removed from the list. Visitors can subscribe to the mailing list manually, or by opting in via one of our website contact forms (see above). Links to opt-out of the mailing list are included at the bottom of every e-mail broadcast that we send.

Your Consent

By using this site, you consent to the collection and use of this information by CCF. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.