Makeup
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Click on the look on the left to
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Hair and makeup by
Nicole Groch
Photography by
Andrew Raszevski
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Cruelty
free
beauty
by hair and makeup artist Nicole Groch
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The concept behind creating the Cruelty Free Beauty Tips pages was to inspire and teach women (and men) how easy it is to re-create beautiful hair and makeup looks by using only products that have been certified cruelty free by our non-profit organization CCF.
As a professional freelance hair and makeup artist working in the fashion, advertising & music industries for over 16 years, and a passionate animal lover, I wanted to be able to use my skills in some way to help animals. I did some research on the internet and found Choose Cruelty Free and saw that the first, easiest step to take was to adopt a "cruelty-free" policy. What this meant was re-stocking my professional kit with only certified cruelty-free products that were listed on the Preferred Products List.
Learning through CCF just how terrible and common animal testing was and still is, I wanted to take things a step further and so decided to take a stand and turn down any commercial job offers if it was to advertise any company or product that used or condoned animal testing or items such as real fur in their ranges. And yes, while I missed out on lots of potentially lucrative & flashy jobs, it all balanced out, because as they say 'where one door closes another opens'. I have actually found that I now get a lot of work because I am one of the only cruelty-free hair and makeup artist in the Australian industry.
My belief is this: If I can be cruelty-free in my professional work, hopefully it will encourage others to adopt a cruelty-free beauty routine. I hope to show by example that you can achieve the same stunning and current, beauty looks that you see portrayed in all the glossy, fashion magazines by choosing and using only certified cruelty-free beauty products.
I urge shoppers to beware of a lot of companies claiming to be 'cruelty-free' as it is easy to put this label on your products and it is not always entirely the truth e.g. the company might not test the actual finished product you are about to buy but they did test it at every step along the manufacturing process. The Preferred Products List is the best way to ensure you are buying from ethical cruelty-free companies.
Enjoy learning the art of cruelty-free beauty.
Nicole Groch
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