Learn the Art of Cruelty Free Beauty

True Beauty is Choosing Cruelty Free Cosmetics!

This latest photographic campaign has been created to show that there is no need to use cosmetic brands that still test on animals in order to achieve high-end, glamorous, fashion-forward looks.

Each month Choose Cruelty Free (CCF) will release a gorgeous new image, along with a step-by-step guide on how to re-create the look. 

Nicole Groch

Nicole Groch

My name is Nicole Groch, I am a professional cruelty free, freelance hair and make-up artist and you can view my portfolio here. For over 15 years I have volunteered my skills to work as CCF’s official cruelty free hair and make-up artist, and I also volunteer as their PR Director.

My work shows others that you can still create all the current, fashionable hair and make-up styles by using only cosmetic products created by ethical companies that are committed to never testing their products on animals and have taken the time and effort to be accredited by CCF .

Look 4 – September 2016

Look 4 Frankie
Look 4 Frankie

Click here to learn how to re-create this look!

Look 3 – August 2016

Look 3 Layla
Look 3 Layla

Click here to learn how to re-create this look!

Look 2 – July 2016

Look 2 Joanna
Look 2 Joanna

Click here to learn how to re-create this look!

Look 1 – June 2016

Look 1 Tatum

Look 1 - Tatum

Click here to learn how to re-create this look!

Acknowledgements

I would like to thank first and foremost, Andrew Raszevski of Icon Media, a truly talented, Melbourne-based photographer. Andrew is an incredible photographer, who has also for over 15 years donated his skills to shooting all our CCF beauty images. You can view his portfolio here.

This campaign series features products donated by licensees from the Choose Cruelty Free List (CCF List).  These companies are invaluable in supporting CCF’s work and I thank them for taking part.

Thanks also go to Brazen Models and Colors Entertainment and all the beautiful (both inside and out) models who volunteered to be a part of this campaign.