Choose Cruelty Free (CCF) is an independent, non-profit organisation based in Australia, which actively campaigns for an end to animal testing of cosmetics, toiletries and other household products. We produce the CCF List for Australian consumers.
CCF is an Animals Australia Member Society.
P.O. Box 12005 A’Beckett Street
Melbourne VIC 8006
Suite 17, Level 3
70-80 Wellington Street
Collingwood VIC 3066
+61 3 9417 4122
CCF Bank Account Details
Choose Cruelty Free Ltd
Commonwealth Bank of Australia
La Trobe St Melbourne Central
BSB 063 007
Account Number 1003 6184
SWIFT/BIC Code: CTBAAU2S
- To become an accredited cruelty-free company with CCF, you must fill in the Questionnaire & Application for Accreditation (Q&A), including a legally binding contract.
- If the application is successful, your company receives for the duration of your accreditation a complimentary listing on our website, in the printed CCF List booklet, in CCF’s free iPhone/Android App, one announcement via our Facebook, Twitter and Instagram accounts, and listing in the monthly CCF eUpdate. CCF produces and distributes all materials to the public free of charge. As a non-profit organisation CCF charges a one-off administrative fee of AUD$100 to cover the costs we incur during the accreditation process. This fee is payable on submission of a completed Q&A.
- Once accredited, companies may opt to take out a License to use the CCF Rabbit Logo for an annual fee. There is no obligation to take out a License.
- See criteria for further information.
Online Contact Us Form
CCF is designed to:
- Encourage manufacturers and service providers to adopt a cruelty-free ethic.
- Survey companies which claim to sell products that have not been tested on animals and do not contain cruelly-derived ingredients and accredits companies which satisfy CCF’s criteria. Accreditation criteria is probably the most stringent in the world today. The CCF List is a booklet listing companies and brand names that operate under a cruelty-free ethic, providing consumers with information so they can choose products according to their personal ethical standards. See the online version of the List here
- Make available (by way of a licensing arrangement) an independent, consumer recognised logo which manufacturers can incorporate in their labelling and advertising material to readily identify their companies as cruelty-free.
- Make people aware of their power, as consumers, to change attitudes about testing products on animals.