CCF Accreditation

For CCF accreditation and a complimentary listing, your company must: CCF List

1. produce cosmetics, toiletries and/or household cleaning products;
2. be fully established for one year;
3. have an ABN number (or equivalent for offshore companies);
4. have a business email address and an operational website; and
5. be selling to Australian consumers online and/or retail.

CCF can’t accredit “mixed-brand” retail or online stores or brand distributors. Applications for accreditation must be made by the owner/Director of a company.

If you can meet these initial criteria, please read on.

If your company is not yet established please contact us again in the future and we will be happy to help you.

To become an accredited cruelty-free company with Choose Cruelty Free (CCF), you must fill in the Questionnaire & Application for Accreditation (Q&A), including a legally binding contract.

If the application is successful, your company receives for the duration of your accreditation a complimentary listing on our website, in the printed CCF List booklet, in CCF’s free iPhone/Android App, one announcement via our Facebook, Twitter and Instagram accounts, and listing in the monthly CCF eUpdate. CCF produces and distributes all materials to the public free of charge.

As a non-profit organisation CCF charges a one-off administrative fee of AUD$100 to cover the costs we incur during the accreditation process. This fee is payable on submission of a completed Q&A.

Once accredited, companies may opt to take out a License to use the CCF Rabbit Logo for an annual fee. There is no obligation to take out a License. It is illegal to use the CCF Rabbit Logo unless you have entered into a License Agreement with CCF to do so.

The CCF Rabbit Logo is a registered trademark and use without permission is illegal.

Criteria for Accreditation

The manufacturer of products and all related corporations (if any) must satisfy one of the following criteria:

  • The never tested rule
    None of its products and none of its product ingredients have ever been tested on animals by it, by anyone on its behalf, by its suppliers or anyone on their behalf.
  • The five year (or +) rolling rule
    None of its products and none of its product ingredients have been tested on animals by it, by anyone on its behalf, by its suppliers or anyone on their behalf at any time within a period of five years immediately preceding the date of application for accreditation.

Unlike other lists of cruelty-free companies, CCF also has a strict policy on animal-derived ingredients.

CCF will not accredit a manufacturer if any of its products contain any ingredients:

  • Derived from an animal killed specifically for the extraction of that ingredient;
  • Forcibly extracted from a live animal in a manner that occasioned pain or discomfort;
  • Derived from any wildlife;
  • That are by-products of the fur industry; or
  • That are slaughterhouse by-products of a commercially significant value (meaning the animal was not killed specifically for the ingredient, but that the ingredient was available due to the animal being killed for other purposes) .

CCF also will not accredit companies unless all parent and subsidiaries (example The Body Shop being owned by L’Oreal) are also accredited. This is one of the reasons that lists produced by other organisations may include companies that CCF would not accredit. Companies applying for accreditation by CCF must sign a legally-binding contract to the effect that what they have said in their application is the truth about their practices. CCF has never accepted ‘Statements of assurances’ – the company must fill in the detailed Questionnaire and sign the contract.

For CCF’s position in relation to palm oil, please visit our Palm Oil page here.

See the CCF List or click the “Click Here To Apply” button to lodge an accreditation request.


For more information about the accreditation process please feel free to submit an e-mail by clicking on “Apply” above, or by phoning +61 3 9328 1377 during normal business hours.