Choose Cruelty Free

Campaigns
Click here to see it at YouTube	2008 Short film This won't hurt a bit Short film based on the popular "How would you feel if they did it to you?" campaign. The campaign was designed to show, on human beings, the sorts of reactions animals suffer during testing. It features state-of-the-art makeup by one of Australia's leading special effects artists. Please leave a comment on YouTube. If you are not registered, it is free to do so. See it here at YouTube
	2008 The Cruelty Free Lifetyle Expo is back as Super Living Expo 24 February 2008. 10am-5pm. The Super Living Expo started in 2002. As Australia's first vegan event, the Expo continues to be unique; offering stalls, free workshops and talks, live music and a huge raffle. Everything you ever wanted to know about living a cruelty-free, vegan lifestyle can be found at the Expo. The Expo brings with it super lifestyle ideas for the future of the animals, the environment and the people of planet earth. www.superlivingexpo.org.au Click on the pic to see it larger and click once to return to normal size.
	2007 Special effects makeup told the story on Better off Dead? The theme for the final poster in the series was long-term testing on animals. On monkeys this can be up to 32 years duration. The message was that maybe they would be better off dead rather than having to endure the terrible procedures that await them in the laboratory. Any animal that survives testing is killed anyway. The model's lips were sewn shut to symbolise that, once in a laboratory, no-one can hear an animal scream. Click on the pic to see it larger and click once to return to normal size.
	2006-07 Postcard campaign - How would you feel? In March of 2006 The Body Shop was bought out by L'Oreal. As a result CCF has removed The Body Shop from the Preferred Products List. CCF is the only organisation in the world with criteria that the parent and all subsidiary companies must be accredited as cruelty-free. Click on the pic to see it larger and click once to return to normal size.
	2006 No Fur Actress Madeleine West posed for this poster. She said, "Faux, darling, faux. It's the new black!" Click on the pic to see it larger and click once to return to normal size.
	2006 This won't hurt a bit The first in the series, created to highlight the reactions to product testing. The model said: "When they started piling on the make-up I couldn't stop laughing. After my eye was glued shut it began to get uncomfortable. After an hour standing under hot lights with an eye glued shut and chemicals covering one side of my face I had definitely had enough. But my discomfort was nothing compared to what animals that are tested on go through on a daily and continuing basis, for the whole of their lives. They don't have the luxury of pain-free chemicals, nor of removing them after a short time. In the hope of helping animals suffering this terrible abuse I would definitely do it all again." Click on the pic to see it larger and click once to return to normal size.
	2005 Say NO to FUR TV Presenter Suzie Wilks posed for the campaign poster. She said, "I am shocked and disgusted at the thought of people wearing fur as a fashion statement. The shallow designers and people who participate in or support this barbaric, unnecessary business of killing these beautiful animals for their coats should hang heads low and be ashamed, very ashamed." Click on the pic to see it larger and click once to return to normal size.
	2005 Makeup without suffering campaign Click on the pic to see it larger and click once to return to normal size.
	2004 I'd rather go naked than wear fur Cheeky follow-up to the first poster. Click on the pic to see it larger and click once to return to normal size.